To The Point
Senior advisory for CEOs, Executive Committees and Boards on brand strategy, commercial leadership and global licensing governance.
Global executive and advisor with over 20 years of experience across FMCG, fashion, luxury and lifestyle brands.
I work as a trusted partner to CEOs, Executive Committees and Boards on brand strategy, commercial leadership and global licensing governance.
Based in Desenzano del Garda, Italy, I combine a truly global perspective with deep expertise in the Nordic and Italian markets.
Director, Global Licensing — GANT (2019–2026)
Global Marketing Director ~€460M — Marcolin Group (2015–2017)
Head Commercial Dev. EMEA ~€1.2Bn — EssilorLuxottica (2009–2015)
Marketing Dir. Scandinavia — EssilorLuxottica (2009–2011)
Sales Manager Scandinavia — Oakley (2008–2009)
Marketing Manager — Zuegg (2007–2008)
Senior Brand Manager — Danone (2003–2007)
Product Manager — Ferrero (1999–2003)
Guest Speaker · IULM University, Milan
Interventi su: Learning by Failure · The Power of Networking · Licensing Fundamentals
With a career spanning senior leadership roles across Scandinavia and Italy — and fluency in Italian, English and Swedish — I offer a unique bridge for companies looking to expand in either direction.
Market entry strategy, partner identification and commercial setup across Sweden, Norway and Denmark.
Brand positioning, distribution strategy and local market expertise for the Italian luxury and lifestyle space.
Structuring and managing licence agreements that work across different cultural and commercial environments.
Full P&L: Footwear, Eyewear, Timepieces, Fragrances, Kids. ~€100M revenues.
Commercial leadership across 30+ brands. Scope ~€1.2Bn.
40+ FTE, full P&L, ~€460M turnover.
Companies I have advised as an independent consultant
Commercial strategy and go-to-market advisory for the global headwear brand. Designed and led a complete category study for the launch of a licensed eyewear line — from market opportunity to partner identification, licence structure, royalty & MG framework and phased launch roadmap. Full end-to-end project, blank page to board-ready business case.
Full P&L responsibility for licensing portfolio across Footwear, Eyewear, Timepieces, Fragrances and Kids. ~€100M revenues. Senior advisor to Top Management and Board on licensing governance.
Strategic planning and brand repositioning — market analysis, channel strategy and brand architecture review to restore competitiveness.
Fashion brand management & licensing strategy. Executive education and academic engagement. Developing partnerships with leading business schools across Europe.
Ready to help your brand grow, scale and win in global markets.